Outreach
LinkedIn and cold email: one agency outreach plan
How to coordinate LinkedIn and cold email around a shared audience, relevant message, reply handoff and opt-out process.
Read articleServices Cold email
For recruiting & marketing agencies
Done-for-you cold email.
Reach the buyers who aren't replying on LinkedIn. We research the audience, write the emails and manage the campaign, with one clear goal: a useful sales conversation.
Two channels.
One coordinated outreach strategy.
Cold email can run on its own or alongside your LinkedIn campaign. We recommend the mix for your audience.
Who → Reach
Where this supports your growth.
Cold email gives both agency verticals another way to reach their ideal clients. It supports the same targeting and offer as LinkedIn, creating conversations your team can move toward a meeting and a deal.
See the connected growth systemThe approach
A relevant reason to reach out. Not another email to ignore.
Your prospects don't need a long introduction to your agency. They need to understand why you're contacting them and why it matters now. We turn intent data and audience research into short, specific emails that open the right conversation.
What we build and manage
The detail behind the service.
01
Audience research and intent data
Identify the companies and people that fit your offer. Hiring, growth and other relevant signals help us choose the angle and prioritise the list.
02
Personalization with a point
We connect a relevant observation to a business problem your agency can solve. Every sequence is shaped around your audience, offer and tone, rather than a generic template.
03
Sending setup and list hygiene
We plan the sending infrastructure, authentication and contact verification needed for the campaign. We monitor delivery and bounces; inbox placement is never guaranteed.
04
Follow-up that respects the reply
Sequences give prospects room to respond without repeating the same pitch. Replies and opt-outs stop further scheduled outreach, and exclusions keep unsuitable contacts out.
05
LinkedIn and email together
We coordinate touchpoints across both channels, so an email can support a LinkedIn conversation rather than restart it. The audience and message stay consistent.
06
Results your sales team can use
We review responses and meeting outcomes, not just email activity. You get the conversation context, while we use objections and replies to improve the next sequence.
From brief to working system
Here's how the work happens.
Cold email01 / 04
Define the offer
Choose the audience and the reason they should care.
- Buyer profile
- Intent-led segments
- Clear offer and next step
Client result
Vici Media
White-label programmatic advertising
375+booked meetings, 18 contracts
LinkedIn plus cold email books 375+ meetings
A dual-channel LinkedIn and cold email engine, scaled from 2 to 6 accounts over 11 months and 19,378 prospects, with a 30.7% acceptance rate.
375+ booked meetings and 18 signed partnership contracts, with 11 more in negotiation and zero ad spend.
Read the case studyAn individual client result. Past performance is not a guarantee.
The Blueprint
A clearer decision starts here.
Let's talk about your agency