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BCMBlue Craze Media

Growth & scaling experts for marketing agencies

Your agency delivers results. We help you win more clients.

We help marketing agencies grow and scale, from defining your ideal brands to reaching decision makers and moving proposals forward. Outreach, Marketing IQ and your own CRM work together so your team can close deals and win clients.

We run marketing businesses ourselves and use these exact playbooks to grow them.

The BCM Prospecting System

From "who" to "won."

We’re experts in growing and scaling staffing, recruiting and marketing agencies. One connected system, from understanding your ideal customer profile to equipping your team to close deals and win clients.

Request a quote

Ideal customer profile

Understand your ideal client

Define your ideal customer profile (ICP): the brands, business needs and decision makers that fit your agency.

375+

booked meetings, 18 contracts

Vici Media →

LinkedIn experts. Outreach operators.

We know who to reach.
What to say. When to send it.

We know who's active on LinkedIn and who's not. Our industry targeting data and campaign experience put your agency in front of the people you want to talk to, at the right time.

$500M+

in revenue generated for our clients through outreach to date.

Across client campaigns. Past results are not a guarantee of future performance.

100K+
campaigns run
2M+
LinkedIn messages & connection requests
15M
data points

Why we're the best at this

We're the agency that grows agencies.

We run our own marketing businesses, so every play we use on your pipeline is one we've already tested on ours. Your agency gets proven systems, not experiments.

meetings booked for Vici Media
375+

meetings booked for Vici Media

signed partnership contracts
18

signed partnership contracts

ad spend needed
0

ad spend needed

01

Operators, not theorists

We fill our own calendars with the same LinkedIn and cold email engines we build for you.

02

We know how agencies sell

Retainers, proposals, long follow-ups. Our messaging and CRM are built around how agency deals really close.

03

Where marketing meets sales

We don't stop at leads. We build the CRM, dashboards and follow-up that turn calls into signed clients.

The pieces behind your agency’s growth.

  • 01

    Done-for-you LinkedIn outreach

    Industry targeting data tells us who to reach. LinkedIn activity tells us when. We handle the messaging and campaigns to get your agency in front of the right buyers.

    Core service
  • 02

    Cold email

    Personalized sequences to the brands you actually want to work with.

    Outreach
  • 03

    Custom agency CRM

    Deals, proposals, follow-ups and dashboards built for agency sales.

    Systems
  • 04

    Marketing IQ

    Brand guides, social content and sales collateral, with a workspace for each client.

    Growth
  • 05

    Automation & dashboards

    Reminders, handoffs and reporting that run in the background.

    Systems

Your LinkedIn, in one place

See every conversation we start for you.

We run outreach across your profile and your team's. Your dashboard pulls every message, from every account, into one inbox, so you can watch the work happen and answer warm leads without logging in and out of LinkedIn.

Inbox5

Kevin M.

Head of Growth · Sample Capital · sent from Your profile

Thanks for connecting, Kevin. Curious how your team opens new partner conversations today?

Honestly it's mostly referrals. This is timely though. Can you send times for next week?

Try it: pick a sender, open a conversation and reply. Sample people only. Nothing is sent.

See it working

A look inside the tools.

Interactive demo. Sample data only, nothing is sent.
PipelineIQ

Outreach Command Center

Campaign performance, replies and revenue in one place.

Connection acceptance

35.0%

1687 accepted of 4820 sent

Reply rate

29.0%

489 replies

Meetings booked

24

From qualified conversations

Meetings held

16

Attended sessions

Response Scoreboard

How quickly warm conversations are being worked.

Need a follow-up (no reply 48h+)

30

Warm replies needing follow-up

78

Leads at risk (>48h unanswered)

286

Average response time

1.7h

Illustrative demos. Names, companies and numbers are placeholders, not client data.

See more about PipelineIQ
⌂Own your system

Stop renting your CRM. Own one built for your agency.

We build a CRM around how your agency actually sells. Your stages, your fields, your dashboards. A custom system built for your team, and owned by your agency instead of rented from HubSpot or Salesforce.

Your agency CRMOwned by you
      Click a card to move it. Click a stage name to rename it.

      Make it yours

      Make it yours

      What renting costs you

      $9,600 a year

      That's $28,800 over three years, for software you never own. Set the sliders to your real bill.

      Candidate-led growth

      Drop in one résumé.
      Open the right doors.

      See how leadership and specialist experience can reveal the companies and marketing teams worth approaching.

      Make it yours

      Illustrative profiles, not live candidate data or a real matching search.

      Buyer IQ

      Know who's ready to buy before you reach out.

      Live research on funding, hiring and expansion signals, turned into lists your campaigns can use the same day.

      Pick a question below...

        Placeholder companies. No live search runs on this page.

        Seamless software

        Works with the tools you already rely on.

        We map your existing sales and delivery processes first: who owns each step, where information lives and which apps your team uses. Then we scope the connections between outreach, email, calendars, CRM and ATS so the system supports your way of working. Keep what works; build what is missing. Integration availability is agreed before the work starts.

        • Your CRM
        • LinkedIn
        • Email & inbox
        • Calendars
        • ATS
        • Dashboards
        • Forms & sites
        • Slack & chat
        Client stories

        White-label programmatic advertising

        Vici Media

        375+

        booked meetings, 18 contracts

        LinkedIn outreachCold email
        Read the full story →

        LinkedIn plus cold email books 375+ meetings

        The ask
        Their sales team spent too much time prospecting agency owners and advertisers instead of closing.
        The result
        375+ booked meetings and 18 signed partnership contracts, with 11 more in negotiation and zero ad spend.

        Ready to know where your next client is coming from?

        Let’s look at your ideal clients, what’s holding growth back and the outreach and tools that could support your agency’s next stage.