The story
Vici Media’s sales team needed more time for conversations with agency owners and advertisers, and less time spent finding them. Blue Craze Media supported prospecting through LinkedIn outreach and cold email.
The challenge
For a white-label programmatic advertising business, partnerships depend on reaching relevant agencies and advertisers. Vici’s team was spending too much time prospecting instead of closing, creating a need for acquisition support that could feed the sales process.
Our approach
The engagement combined LinkedIn and cold email, giving the team two ways to reach its target audience. Over 11 months, the program expanded from two accounts to six and covered 19,378 prospects.
The reported LinkedIn acceptance rate was 30.7%. That measure describes the connection stage of the campaign; it should not be read as a meeting rate or a sales conversion rate.
The growth connection
For marketing agencies and businesses serving them, Vici’s story connects prospecting support with the sales team’s ability to pursue partnerships. It is evidence for this dual-channel outreach engagement, not for every tool in our growth system.