Outreach
How to choose a LinkedIn lead generation agency
A buyer's checklist for agency targeting, message approval, reply handling, meeting quality and LinkedIn account risk.
Read articleGrowth systems for agencies
Tell us who you are:
We’re experts in growing and scaling staffing, recruiting and marketing agencies. From understanding your ideal client to outreach and the tools to close deals, we build a system that helps you win clients.
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Growth takes more than a list of leads. We connect your ideal customer profile, outreach, pipeline and sales tools into one system, so your team can move from “who” to “won.”
The BCM Prospecting System
We’re experts in growing and scaling staffing, recruiting and marketing agencies. One connected system, from understanding your ideal customer profile to equipping your team to close deals and win clients.
01 / Who
02 / Reach
03 / Grow
04 / Own
05 / Won
Staffing & recruiting
01 / Who
Define your ideal customer profile (ICP): the employers, hiring needs and decision makers that fit your agency.
02 / Reach
Turn your ICP into targeted LinkedIn and cold email campaigns, with messaging that speaks to your buyers.
03 / Grow
Keep replies and meetings visible in PipelineIQ. Build credibility with Marketing IQ content and collateral.
04 / Own
Connect client relationships, job orders and candidate workflows in systems built for your agency.
05 / Won
Track employer conversations, proposals and next steps so your team can close new clients and turn relationships into job orders.
Marketing agencies
01 / Who
Define your ideal customer profile (ICP): the brands, business needs and decision makers that fit your agency.
02 / Reach
Turn your ICP into targeted LinkedIn and cold email campaigns, with messaging that speaks to your buyers.
03 / Grow
Keep replies and meetings visible in PipelineIQ. Build credibility with Marketing IQ content and collateral.
04 / Own
Connect deals, proposals, follow-ups and client work in systems built for your agency.
05 / Won
Keep discovery, proposals and follow-ups connected so your team can close brand partnerships and win retainers.
Outreach expertise behind agency growth
Our growth system draws on deep LinkedIn and outreach experience. These aggregate results show the track record behind that part of the work.
Aggregate figures across client campaigns. Past results are not a guarantee of future performance.
Video testimonials
Agency owners and sales leaders on what changed after we started working together.
The Blueprint
Outreach
A buyer's checklist for agency targeting, message approval, reply handling, meeting quality and LinkedIn account risk.
Read articleOutreach
How to coordinate LinkedIn and cold email around a shared audience, relevant message, reply handoff and opt-out process.
Read articleAgency systems
Compare buying, configuring and building an agency CRM, including process fit, migration, integrations, ownership and operating costs.
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