Insights

While physicians and clinicians (NPIs) are crucial, there’s another group influencing purchasing decisions: Non-NPIs. This includes procurement teams, hospital administrators, and practice managers. [...]

Read More... from Shortening Sales Cycles in Med Device and Medtech Marketing with a Full-Funnel Approach

Driving high-quality leads through LinkedIn outreach requires a thoughtful, strategic approach. From defining your ICP to mastering personalized messaging and leveraging analytics, each step builds on the last to create a robust lead generation engine. [...]

Read More... from Navigating the Future of Healthcare Marketing: Blue Craze Media at ViVE 2025

Driving high-quality leads through LinkedIn outreach requires a thoughtful, strategic approach. From defining your ICP to mastering personalized messaging and leveraging analytics, each step builds on the last to create a robust lead generation engine. [...]

Read More... from 5 Tips for Driving High-Quality Leads Through LinkedIn Outreach in Professional Services

OK so this might not be your highest-scoring Scrabble phrase BUT the return on a technical SEO audit is worth its weight in gold!  In the busy world of digital marketing, where algorithms evolve in the blink of an eye and search engine rankings are the holy grail, mastering the art of Search Engine Optimization [...]

Read More... from Unveiling a Hidden Goldmine: The Importance of a Technical SEO Audit

Many leaders, from sales directors to CEOs, instinctively believe that scaling their sales numbers requires expanding their sales team. But here’s the truth: Hiring more salespeople isn’t a silver bullet for sales growth. [...]

Read More... from Grow your sales team or focus on lead generation?

Digital marketing has undeniably reshaped the way businesses interact with their customers. In a landscape cluttered with advertisements and messages vying for attention, personalization emerges as the beacon guiding brands towards genuine consumer engagement. Let’s take a look into the world of tailored experiences, understand why they’re pivotal, and discern ways to implement them effectively. [...]

Read More... from Personalization in Digital Marketing: Why One Size Doesn’t Fit All

The adage ‘Content is King’, is not only a platitude, but a time-tested truth. Particularly in this digital age, where consumers are bombarded with countless bytes of information every minute, the content that stands out is authentic, relevant, and narratively strong. If done right, content marketing can be the lifeblood of your digital marketing strategy. [...]

Read More... from Content is Still King: Strategies for Compelling Digital Narratives

The dynamic duo of the digital world – SEO and content marketing – have been ruling the roost for years now. Understanding and harnessing their combined power becomes more vital than ever because at the intersection of technical optimization and compelling narratives lies the secret to sustained organic traffic. This blog dives into the evolving [...]

Read More... from The Synergy of SEO and Content: Driving Organic Traffic

Crafting an impactful LinkedIn message is much more than stringing a few sentences together. You’re speaking to high-level professionals, industry leaders, and decision-makers. Their inboxes are already cluttered with countless pitches. What can set your message apart? Strategic Searches and Beyond For the uninitiated, targeted LinkedIn campaigns using BCM’s proprietary LinkedIn automation software involves combining [...]

Read More... from The Anatomy of a LinkedIn Message

The digital landscape has never been more vibrant and dynamic. With the constant evolution of online platforms, businesses are compelled to stay updated and leverage new strategies. As we steer through 2023, this digital shift is more pronounced than ever. So, let’s delve into the latest trends in digital marketing and explore how companies can [...]

Read More... from The Digital Shift: Harnessing the Power of Online Marketing