Insights

Choosing the Right Marketing Partner: 360° Marketing Agency vs. Boutique or Niche Agency

July 22, 2024

Selecting a marketing partner can be a challenging decision, trusting a group of individuals with the essence of your business – your brand. This often boils down to choosing between a 360° marketing agency and a boutique or niche agency. While both options have their merits, this blog will argue why a 360° marketing agency [...]

Unveiling a Hidden Goldmine: The Importance of a Technical SEO Audit

May 9, 2024

OK so this might not be your highest-scoring Scrabble phrase BUT the return on a technical SEO audit is worth its weight in gold! In the busy world of digital marketing, where algorithms evolve in the blink of an eye and search engine rankings are the holy grail, mastering the art of Search Engine Optimization [...]

Grow your sales team or focus on lead generation?

April 24, 2024

Many leaders, from sales directors to CEOs, instinctively believe that scaling their sales numbers requires expanding their sales team. But here’s the truth: Hiring more salespeople isn’t a silver bullet for sales growth. [...]

Blue Craze Media Expands Reach with Acquisition of Leadly Media, Welcoming Greg Kaye as Third Partner

March 6, 2024

Blue Craze Media (BCM), a leading digital marketing agency, proudly announces its acquisition of Leadly Media, marking a significant milestone in its growth trajectory. With this strategic move, BCM welcomes Greg Kaye as its third partner, reinforcing its commitment to innovation and market leadership. Established in 2018 by husband-and-wife duo Will and Carly Stokes, BCM [...]

Personalization in Digital Marketing: Why One Size Doesn’t Fit All

December 5, 2023

Digital marketing has undeniably reshaped the way businesses interact with their customers. In a landscape cluttered with advertisements and messages vying for attention, personalization emerges as the beacon guiding brands towards genuine consumer engagement. Let’s take a look into the world of tailored experiences, understand why they’re pivotal, and discern ways to implement them effectively. [...]

Content is Still King: Strategies for Compelling Digital Narratives

November 30, 2023

The adage ‘Content is King’, is not only a platitude, but a time-tested truth. Particularly in this digital age, where consumers are bombarded with countless bytes of information every minute, the content that stands out is authentic, relevant, and narratively strong. If done right, content marketing can be the lifeblood of your digital marketing strategy. [...]

The Synergy of SEO and Content: Driving Organic Traffic

November 17, 2023

The dynamic duo of the digital world – SEO and content marketing – have been ruling the roost for years now. Understanding and harnessing their combined power becomes more vital than ever because at the intersection of technical optimization and compelling narratives lies the secret to sustained organic traffic. This blog dives into the evolving [...]

The Anatomy of a LinkedIn Message

November 15, 2023

Crafting an impactful LinkedIn message is much more than stringing a few sentences together. You’re speaking to high-level professionals, industry leaders, and decision-makers. Their inboxes are already cluttered with countless pitches. What can set your message apart? Strategic Searches and Beyond For the uninitiated, targeted LinkedIn campaigns using BCM’s proprietary LinkedIn automation software involves combining [...]

The Digital Shift: Harnessing the Power of Online Marketing

November 8, 2023

The digital landscape has never been more vibrant and dynamic. With the constant evolution of online platforms, businesses are compelled to stay updated and leverage new strategies. As we steer through 2023, this digital shift is more pronounced than ever. So, let’s delve into the latest trends in digital marketing and explore how companies can [...]

The Power of LinkedIn in B2B Sales Automation

October 29, 2023

In the age of digital transformation, it’s clear that not all social platforms are created equal—especially when it comes to B2B sales. While some platforms excel at connecting friends and sharing personal moments, others are powerful engines driving business growth. Enter LinkedIn. This article explores why LinkedIn is a powerhouse for B2B sales automation and [...]

Identifying the Perfect Audience Using LinkedIn

October 21, 2023

In today’s B2B digital landscape, LinkedIn stands head and shoulders above its peers as a gold mine for networking, engagement, and most importantly, sales. Central to this process is identifying and targeting the right audience. Using BCM’s proprietary LinkedIn automation tool, businesses can fine-tune their outreach, ensuring that they’re not just connecting, but connecting with [...]

Crafting Magnetic LinkedIn Profiles for Maximum Lead Engagement

October 15, 2023

In the ever-expanding realm of social media, LinkedIn holds a special place for professionals. Beyond just an online resume, it’s a platform for networking, collaboration, and, importantly, business growth. However, not all LinkedIn profiles are created equal. Some stand out, compelling potential clients or employers to engage, while others simply fade into the digital background. [...]