Frequently asked questions
Straight answers. Clear next steps.
How do the services and tools fit together?
We start with your ideal customer profile: the clients that fit your agency. LinkedIn and cold email help you reach them; PipelineIQ, Marketing IQ and your CRM support conversations and follow-up. Recruiting tools help staffing desks deliver on the roles they win. We agree the pieces you need, not a requirement to buy everything.
Do you only work with recruiting and marketing agencies?
Yes. Focusing on two agency types means our messaging, targeting and systems are built for how you actually sell.
Do I need both LinkedIn and cold email?
Not always, but they work better together. We'll recommend a mix based on your market and capacity on the strategy call.
Can you build a CRM or ATS around our existing process?
That's the point. We map how your team works first, then build the stages, fields, automations and dashboards to match.
Do you guarantee a number of meetings or clients?
No. Anyone promising that without knowing your market is guessing. We commit to a clear process, honest reporting and constant improvement.
What happens on the Growth Strategy Call?
We look at how you win clients today, where the gaps are, and what a repeatable system could look like. You'll leave with ideas either way.
LinkedIn outreach
Is this software or a managed service?
A managed service. We build and run the outreach for you. Tools such as HeyReach and Expandi illustrate the automation category; our offer is the team, strategy, data and campaign work around it, not a software subscription.
Can one LinkedIn account contact 30,000 people a month?
That is not what the audience range means. We can build a target audience of 1,000–30,000 prospects. Actual outreach is phased around your account setup, channel availability and LinkedIn restrictions. We don't promise a per-account sending volume.
Is LinkedIn automation risk-free?
No. LinkedIn prohibits unauthorised third-party tools that automate activity, and accounts can be restricted. We'll discuss the proposed setup and its risks before launch. No automation provider can guarantee account safety or unrestricted sending.
What does intent-led targeting mean?
We use relevant business signals, such as hiring, expansion or a role change, alongside activity data to decide who to approach and what to say. A signal is a reason to start a relevant conversation, not proof that someone is ready to buy.
Do you guarantee meetings?
No. The audience, offer, reputation and account setup all affect results. We agree the campaign approach, provide visibility into the work and improve it based on real responses.
Cold email
Can we buy cold email without LinkedIn?
Yes. Cold email is a done-for-you service in its own right. We can also combine the two when that makes sense for your market.
How do you personalize at scale?
We segment by business context and use relevant research to shape the message. Personalization should explain why the email is relevant, not simply mention a fact about the recipient.
Will every email land in the inbox?
No provider can guarantee that. Sending reputation, contact quality and the receiving system all matter. We plan the infrastructure and monitor delivery as part of the campaign.
How are opt-outs and privacy handled?
We include an opt-out path and honour suppression requests. Before launch, the campaign's data sources and outreach approach need to be reviewed against the rules that apply to your recipients and markets.
Custom CRM
Does under $10,000 mean every build costs that?
No. Our average custom CRM build costs under $10,000. The quote depends on your agreed features, integrations and migration requirements. A larger or more complex build can cost more.
What does owning the CRM mean?
We build a custom system owned by your agency, rather than just configuring an account in a standard CRM. Ownership, access, export, hosting and any third-party dependencies are documented in the agreement.
Can you replace our existing CRM?
We first map what it does today, the data you need to keep and the integrations you rely on. Then we agree what should be rebuilt and what should stay connected. Migration is scoped rather than assumed.
Can our recruiting CRM connect to an ATS?
Yes, we can scope a connected client and candidate workflow. The CRM handles accounts and business development; the ATS handles candidates and applications. They are distinct builds with their own requirements.
Custom ATS
Is the ATS price separate from the CRM?
Yes. A typical ATS build is under $10,000, and our average CRM build is under $10,000. A combined system is quoted against the combined scope, not assumed to be included in either figure.
Can a candidate be tracked against multiple roles?
That is an important requirement to scope. The candidate's profile and each application need distinct records so interview feedback and status stay attached to the correct job.
Will it include an AI sourcer?
An AI sourcer can be built and connected, but it is a separately scoped capability. We agree data sources, matching criteria and recruiter review requirements before including it.
Who owns the candidate data?
Your agency controls its data in the custom system. Access, exports, retention and privacy responsibilities are agreed before launch. Ownership does not remove obligations to the people whose data you hold.
AI recruiting sourcer
Does AI make the hiring decision?
No. It supports sourcing and comparison. Recruiters review the information, validate fit and decide who to contact or submit. Missing or inaccurate data can affect any AI assessment.
Can it search any website?
No. The build is limited to data sources your agency is permitted to access and use. Provider access, licensing and privacy requirements are part of discovery.
Is it included in the ATS build price?
Not automatically. An AI sourcer is scoped separately, including data access, matching, integrations and operating requirements. We quote it after discovery.
Can we see an example?
The Our Tools page includes an illustrative sourcer with fictional candidates. It demonstrates a possible workflow, not a live search or a promise of the exact features in your build.
MPC campaigns
What does MPC stand for?
Most Placeable Candidate. The campaign leads with a strong candidate to open conversations with relevant employers, rather than simply asking if they need a recruiter.
Do you send the full resume to everyone?
No. We agree the candidate's permission and what can be disclosed first. A concise or anonymised profile may be appropriate before sharing identifying details or the full resume.
Is this a service or a custom tool?
We can run MPC outreach and build custom technology to support matching and campaign preparation. They are different scopes; the right setup depends on your desk and how often you run these campaigns.
Can this sit inside our ATS?
We can assess that connection during discovery. The goal is to keep candidate records, employer interest and follow-up connected, subject to the system's available integrations.
Marketing IQ
Who can use Marketing IQ?
It is an exclusive tool for Blue Craze Media clients, for both recruiting and marketing agencies.
Does it replace our account team?
No. Your Blue Craze Media account manager can see your workspace and help at any time.
Can a marketing agency use it across client accounts?
Yes. Each client gets its own workspace, and the agency master dashboard shows credits, activity and alerts across every client account.
Where can I see it?
Visit bcmmarketingiq.com for the walkthrough, or talk to our sales team about adding it to your plan.