The story
For RateMyProfessors.com and MTVU, the assignment centered on content, consistent social messaging and audience attention. Blue Craze Media supported those brands with content creation and a distinctive awareness initiative.
The challenge
The brands wanted to increase awareness and drive website traffic and viewers among their target demographic. The need was for a recognizable, consistent presence, with content that gave the audience reasons to pay attention.
Our approach
Blue Craze Media created more than 1,000 pieces of content and launched National Rate My Professor Day. The work combined an ongoing content effort with an initiative tied directly to the RateMyProfessors.com brand.
The scope was specific to RateMyProfessors.com and MTVU. It should not be interpreted as work across every ViacomCBS brand or as a managed lead-generation campaign.
The growth connection
For agencies considering how content supports growth, this wider-portfolio story illustrates the importance of a clear brand idea and consistent execution. It is supporting experience, separate from our agency-specific outreach results.
Based on the published Blue Craze Media ViacomCBS story ↗. Results reflect this client’s engagement.