The story
ResourceOne needed more momentum behind new-business development. Blue Craze Media supported the executive recruitment business with a multi-channel approach that combined direct outreach with ongoing visibility.
The challenge
ResourceOne wanted to amplify its business development across social channels. The opportunity was to connect with more prospective clients while giving them repeated ways to encounter the business, rather than relying on one channel or a single point of contact.
Our approach
The campaign reached 5,000 prospects monthly across LinkedIn, Facebook and Instagram. Direct outreach was supported by a newsletter and ad retargeting, bringing prospecting and continued brand visibility into the same program.
Each channel played a supporting role. Outreach introduced the business to prospects, while the newsletter and retargeting kept ResourceOne visible beyond the initial contact. The published story describes this as a multi-channel engagement, so the outcome should not be attributed to LinkedIn alone.
The growth connection
For staffing and recruiting agencies, the lesson is that reaching an ideal client and staying visible are connected jobs. ResourceOne’s story demonstrates how several acquisition channels can support the same new-business goal.
Based on the published Blue Craze Media ResourceOne story ↗. Results reflect this client’s engagement.