The story
Madison Davis wanted to put more relevant prospects in front of its sales representatives. The engagement focused on LinkedIn outreach: opening conversations through personalized contact rather than leaving new-business development entirely to the sales team.
The challenge
For an executive search business working across financial services and IT, growing the prospect list is only part of the task. Outreach also needs to give the right people a reason to engage. Madison Davis wanted to increase lead generation and create more opportunities for its representatives to develop those relationships.
Our approach
Blue Craze Media used hyper-personalized LinkedIn outreach to contact more than 1,000 prospects a month. Automation supported the reach of the campaign, while a personal touch kept the communication connected to the person receiving it.
The role of outreach was to start the conversation. The sales representatives could then take those conversations forward, keeping relationship development and closing with the client’s team.
The growth connection
For a recruiting agency, this is the bridge between knowing who to reach and giving the sales team a conversation to work with. This engagement demonstrates the outreach part of that journey, not a deployment of the full Who-to-Won system.
Based on the published Blue Craze Media Madison Davis story ↗. Results reflect this client’s engagement.