Increased Brand Awareness and Social Footprint Drive Sales
The world’s largest supplier of oral sleep apnea devices, SomnoMed® has helped more than 625,000 patients in 28 countries achieve a comfortable night’s sleep while effectively treating their sleep apnea.
Paid Media
Social Media
SomnoMed was looking to increase their brand visibility through identifying and connecting with ideal prospects in order to generate new sales leads and further their medical initiative of Treating More Patients More Effectively. As a supporting piece, they sought to grow their brand’s social media presence through paid and organic strategies.
We crafted a customized outreach strategy for LinkedIn that mixed automation with human interaction and personalization. This outreach served as the impetus for a content review that saw the unification of branded content across all channels and was utilized in paid media.
SomnoMed’s increased brand awareness resulted in a large influx of website visitors. These converted to warm business leads – resulting in more sales. Within 4 months of working with BCM, that number rose to 11,500+ from 5,500 followers comprehensively across all their social media platforms.
