Increased Awareness Bolstered Strategic Partnership Program
Omega Accounting Solutions has helped over 5000 organizations achieve financial clarity, control, and consistency through better-informed financial decisions that empower growth.
Lead Generation
LinkedIn Automation
Strategy
BCM was tasked with increasing awareness of Omega’s partnership program, helping to strengthen their strategic partnerships with clients to create better retention and lifetime value.
BCM developed customized Linkedln outreach strategies for Omega Accounting’s 13 sales reps, each focused on a distinct territory and industry. BCM identified top-of-the-funnel prospects, targeting high-intent leads with messaging designed for engagement. Handling responses and scheduling meetings directly on the reps’ calendars ensured seamless coordination. With real-time access to data, BCM optimized the outreach process, delivering a steady stream of warm leads, helping Omega’s team build meaningful connections with their ICP.
Tailored Linkedln outreach strategies increased the focus on Omega’s partnership program, leading to a significant rise in engagement and responses. This surge in interest resulted in the conversion of these responses into warm business leads, ultimately securing 12 signed contracts with new clients.
