Effective Content Creation Increases Web Traffic
ViacomCBS delivers premium content to audiences across platforms worldwide. They connect with billions of people—through their studios, networks, streaming services, live events, merchandise, and more. Their studios create content for all audiences, across every genre and format, while their networks and brands forge deep connections with the world’s most diverse audiences. In streaming, their differentiated strategy is scaling rapidly across free, broad pay, and premium.
Content Creation
Social Media
Strategy
Former ViacomCBS brands, in particular RateMyProfessors.com and MTVU, were seeking effective content creation and comprehensive messaging across their social media platforms, hoping to convert increased brand awareness into increased website traffic and viewers among their target demographic.
We created over 1,000 effective content pieces that contributed to a significant rise in their social following. As an added initiative, we instigated “National Rate My Professors Day” – a day that generated +50% more website traffic on that day than each previous month of the year combined. Raised RateMyProfessors.com’s visibility and overall integrity levels with their target audience, establishing them as a trusted and accessible website through consistent messaging and an effective brand voice.